8 of 10
When life deals you lemons, make cheese
When life deals you lemons, make cheese
Matthew Pivnick started a high-end catering company in June 2008. That was a bad time to start any company, let alone one that targeted the rich people who'd soon lose their shirts in the financial collapse three months later.

But the set back didn't deter the 33-year old Pivnick. He stowed his catering gear and set up shop making artisanal cheese spreads in rural Pennsylvania.

The business is still in its early stages, but it's beginning to take off. Over 100 stores have picked up his spreads, including some Whole Foods supermarkets.

But for Pivnick the real success is what it's done to his psyche.

"Even though the business did a 180, I stuck with it," he said. "I believe in my heart this will work out. But if it doesn't, I'll have the best story on my hands, because I didn't give up."

NEXT: The entrepreneurial bug

Last updated June 22 2009: 11:47 AM ET
Email | Print | Share  |  RSS
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
More Galleries
10 of the most luxurious airline amenity kits When it comes to in-flight pampering, the amenity kits offered by these 10 airlines are the ultimate in luxury More
7 startups that want to improve your mental health From a text therapy platform to apps that push you reminders to breathe, these self-care startups offer help on a daily basis or in times of need. More
5 radical technologies that will change how you get to work From Uber's flying cars to the Hyperloop, these are some of the neatest transportation concepts in the works today. More

Special Offer

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.