Big Nazo got its name from a phrase Pinque picked up performing on the streets of Italy early in his career. The characters he was building at the time all had very large, exaggerated noses -- "naso" in Italian. Ever since then, he's been willing to follow his nose.
And right now, it's telling him to invest. A true number-cruncher would have never green-lighted the amount of building they've been doing recently, Pinque says. But soon after he spent the money to double his cast of characters, the leap of faith paid off when the troop landed the Winter Olympics gig.
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