July 2011 sales: 14,006
Change from July 2010: -40%
Sometimes new isn't enough. Honda got hammered by the earthquake and tsunami in Japan, and it looks like the pain is only beginning. The redesigned 2012 Civic has been widely panned; Consumer Reports complained about everything from ride and handling to fit and finish and yanked its recommended rating. Honda may be forced to do something very un-Honda-like: ladle out incentives to win customers back.
NEXT: Loser: Honda CR-V