An example of market research gone awry, the Element was Honda's idea of what young people with "active lifestyles" would buy. Unfortunately, they were too active to earn an income, and those who did didn't like to have their tastes dictated to by Honda marketers. The Element eventually became popular with seniors, however, especially pet owners, because of features like its hose-it-out interior. Just 1,144 Elements found buyers in August, and it has been discontinued.
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