Mancrunch: The gay dating site wanted to air an ad during the 2010 Super Bowl, but was rejected by CBS.
The ad: The spot features two men who accidentally touch hands while watching football, prompting a make-out session between the two.
Why the ad was rejected: Elissa Buchter, spokeswoman for the dating site, called the rejection "straight-up discrimination." But CBS denied the allegations. "We are always open to working with a client on alternative submissions," said CBS spokeswoman Shannon Jacobs.
CBS said that finances were part of the problem, because it couldn't verify Mancrunch's credit status. Mancrunch said such charges were ridiculous, because it had offered to pay cash.
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Last updated January 25 2011: 3:42 PM ET