Solé Bicycles
Solé Bicycles
(L to R) Jake Medwell and Jonathan Shriftman
Started: 2009
Founders: Jake Medwell and Jonathan Shriftman
School: University of Southern California

At a big school like USC, biking around campus is the easiest way to get around. But a bicycle isn't just a conveyance -- it's also a personal statement.

In 2009, fraternity brothers Jake Medwell and Jonathan Shriftman gained a strong following with their new and colorful fixed gear bikes sold from their house at a fixed price of $310 apiece. The first 200 quickly sold out, and the company has taken off from there. All of Solés' profit goes right back into the business.

Medwell and Shriftman are in the process of meeting with investors so they can expand beyond the West Coast. They expect to generate over $1 million in revenue in the next calendar year.

Last updated July 19 2011: 2:32 PM ET
Join the Conversation
Most Popular

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.