Upendra Shardanand, CEO of Daylife, is hiring, but cautiously.
Indeed. The company, which sells ready-made applications for online content -- like a photo gallery -- to media companies, has had one engineering spot open for almost a year.
Shardanand only wants to bring on the best. "When you are a company [of] our size, the penalty for having someone who is not great is high," he said.
"If you are Goldman Sachs, Google, Facebook, you have a big name" to attract top-tier candidates, said Shardanand. But for a small business, the search can take a long time.
Launched in 2007 and headquartered in downtown Manhattan, Daylife has 21 full-time employees. It also employs part-time contractors. Right now, the company has four open positions, said Shardanand.
But he is not in a rush. He is conservative in the uncertain economic environment. "I think the new normal is always this slight anticipation that anything can go south any day in terms of the overall economy," he said.
Los Angeles is just one of 10 most affordable cities for doing business, according to a study by PricewaterhouseCoopers and the Partnership for New York City. More
