Ugly holiday sweater parties are fast becoming a popular holiday tradition across the United States.
At these events, people try to outdo each other by wearing the ugliest, tackiest and cheesiest sweater they can find.
To capitalize on the trend, Lindland introduced the "world's most nauseating pants." The cotton canvas pants feature such images as Santa Claus "barfing up present" and Rudolph regurgitating candy canes.
The company has geared up for the holiday season by creating 200 units.
Online fashion startup Betabrand subverts the rules of retail by getting design ideas from social media.
