About the business:
These days, you don't have to just be a good business; you also have to be a good business that shows up in a Google search. A Philadelphia-based company called SEER Interactive is out to pave the way towards search engine optimization (SEO) for companies that don't have the time to obsess about its page rank.
The company will actually go the extra step, beyond boosting search, and provide the metrics that show how SEO affects a company's bottom line. CEO Will Reynolds has always worked in search, at first, for a big-name firm. Then in 2002, he thought his SEO skills might warrant a separate company, which he created. Now, he says business is so good that he finds himself having to turn some potential clients down.
This year's Inner City 100 companies have fought off a sluggish economy through a combination of smart investment and savvy strategy. Here's how they are doing it.
