This car saved Ford
by Ellen McGirt, FORTUNE Magazine

(FORTUNE Magazine) - Call it the $3 billion jellybean. When the Taurus debuted in 1985, its curves and sweeping lines made it different. So was the team that created it. Desperate after losing $1.5 billion in 1980, Ford crushed the status quo - isolated groups that made part of a car to "pass over the wall" to another. Enter Team Taurus. Nearly 400 engineers, designers, and marketers were put in a room and set loose. They brainstormed their way into history - and Ford (Research) back into business. Derided at first as the "jellybean" for its shape, the Taurus was Motor Trend's Car of the Year in 1986 - and then was imitated. Discontinued in 2005, it enjoys retirement as a corporate fleet fave. Top of page

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.