Google
 HTC’s Google Nexus One smartphone runs on Google’s Android platform.
Top 50 rank: 2
Rank in Internet Services and Retailing: 1 (Previous rank: 1) Overall score: 7.70 Why it's admired Google is increasingly squaring off against Apple, so it's fitting that the search engine giant climbs into the no. 2 slot this year, notably edging past Warren Buffett's Berkshire Hathaway. The tech behemoth -- its revenues were $23.6 billion last year -- continues to dominate search on the web and attract the smartest designers and engineers. Meanwhile YouTube, long disparaged by critics as a money-loser, has started showing signs of major growth potential and analysts expect it will become profitable in the coming year.But all eyes are on the Android OS for smartphones, to see how seriously it will challenge Apple's iPhone in the hotly competitive world of mobile devices. Watch this space next year. --C.T.Should Google be admired, or what?
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Steve Jobs' innovation machine won by the highest margin ever, and Goldman Sachs soared (surprise!) on Fortune's list this year. Watch
| Company | Industry rank |
|---|---|
| Goldman Sachs Group | 1 |
| Apple | 1 |
| UPS | 1 |
| Company | Industry rank |
|---|---|
| Exxon Mobil | 1 |
| 1 | |
| Intel | 1 |
The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More
