Rank in Food Services: 1
(Previous rank: 1)
Overall score: 8.08
Why it's admiredThe fast-food king saw sales dip last year as competitors offered heavy discounts and recession-crunched consumers cooked at home. But Mickey D's fought back, beating the competition with its dollar menu and offering a variety of new products, including espresso drinks and wraps. As it catered to patrons with less to spend in the recession, McDonald's posted huge profits. The restaurant giant's nimble reactions caught the attention of our respondents: It climbed two spots on our list this year from No. 16. --C.T.
Should McDonald's be admired, or what?