11 of 50
Attendees try an interactive display at the International Consumer Electronics Show in Las Vegas in January.
Top 50 rank: 11
Rank in Computer Software: 5
(Previous rank: 5)
Overall score: 6.54
Why it's admired
The successful launch of Windows 7 and the debut of search engine Bing a noble effort to win over Google detractors -- shows that Microsoft is still holding onto its title as king of the software business.

In the works at the house that Gates built: software for a mobile smartphone and a new tablet OS to vie with Apple; a new version of the company's Office application suite; and a revamped xBox console to compete with Nintendo's Wii. --C.T.

Should Microsoft be admired, or what?
Microsoft stats
Nine key attributes of reputation Industry rank
Innovation 9
People management 4
Use of corporate assets 8
Social responsibility 8
Quality of management 6
Financial soundness 1
Long-term investment 6
Quality of products/services 9
Global competitiveness 1
From the March 22, 2010 issue
1 Microsoft Way
Redmond, WA 98052
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  

The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More
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