Microsoft
 Attendees try an interactive display at the International Consumer Electronics Show in Las Vegas in January.
Top 50 rank: 11
Rank in Computer Software: 5 (Previous rank: 5) Overall score: 6.54 Why it's admired The successful launch of Windows 7 and the debut of search engine Bing – a noble effort to win over Google detractors -- shows that Microsoft is still holding onto its title as king of the software business. In the works at the house that Gates built: software for a mobile smartphone and a new tablet OS to vie with Apple; a new version of the company's Office application suite; and a revamped xBox console to compete with Nintendo's Wii. --C.T.Should Microsoft be admired, or what?
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Steve Jobs' innovation machine won by the highest margin ever, and Goldman Sachs soared (surprise!) on Fortune's list this year. Watch
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The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More
