(MONEY Magazine) - All people who value fuel efficiency--movie stars included--are hot for pricey hybrids. But new diesel models from the likes of VW, Jeep and Mercedes are cleaner, smoother and quieter than you remember.

ECO-FASHIONABLE STYLE STATEMENT + ECO-FRIENDLY TECHNOLOGY + $7K MORE THAN GAS-POWERED EQUIVALENT = TOYOTA PRIUS

'70S-ERA WARHORSE REINVENTED - '70S-ERA EMISSIONS + SMOOTH '00-ERA DIESEL ENGINE = MERCEDES-BENZ E-CLASS DIESEL BOTTOM LINE Go diesel--unless you crave the attention a hybrid commands.

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