How to build the next Google
We asked the brightest minds in business how they do what they do – and how you can cash in on their advice in the year ahead.
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Marc Benioff
Marc Benioff
Chairman and CEO, Salesforce.com
Be an Industry Disruptor
My four rules are: Build a great product, build demand in any way you can, make sure you have a distribution organization to fulfill the demand, and make sure your customers are happy - and that is the first rule, by the way. Those are the four elements. Is your product better than anyone else's - is it easier, more efficient, simpler? Can you explain to people how it's better? Can you position it correctly in their minds? That's what you're talking about - consciousness. When you talk about disruption, a market is just a group of people. Can you sell it, distribute it, get people to try it? Can you get it adopted? Then if you get that customer satisfaction, it starts all over again.
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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.