How to build the next Google
We asked the brightest minds in business how they do what they do – and how you can cash in on their advice in the year ahead.
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Helen Greiner
Helen Greiner
Co-founder and Chairman, iRobot
Turn Your Passion Into an Empire
I knew I wanted to build robots at an early age. I watched Star Wars when I was 11 years old. And pretty soon after that, I was hacking on one of the first PCs and seeing those two going together. So I just knew I'd be doing robots. People built robots in labs when I was in school, and I didn't see that as going far enough. When Ph.D. students got to the end of their programs, all the robot projects they'd put their hearts and souls into would stop. That's no way to build an industry. To do that, you have to create things that really touch people's lives. You need to learn how people react to robots, take their input, and invest profits back into the technology.

Venture capitalists like to invest in things that have succeeded before, but when we started iRobot, there weren't any successes in this industry. We were turned down by every major VC across the country, but we just kept knocking on people's doors until we found the visionary types who understood our passion and agreed there was a market in the making. You want to follow your vision, but the route to get to it will change along the way as you learn more and respond to customers, get more data. To have robots touch people's lives, to have robots make a difference in the world, well, that's a vision. We went one route, but we constantly evaluate where we are and where we want to get. We've sold 2 million Roombas, which is great, but that's only 1 to 2 percent of U.S. households. It's been 16 years already, and we're just getting started.
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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.