You too will soon be able to shoot hoops with this high-tech basketball, the same one that has NBA players complaining. All it will cost is a hair under $100.
Or you can spend big bucks on a baseball glove made of the highest quality leather or hockey sticks, tennis rackets and bats made from materials such as carbon nanotube composites and Kevlar.
Welcome to the fastest growing part of the sporting equipment industry -- high tech equipment, with a high price to go with it. Spending big isn't limited to golf drivers or sneakers any more.