School: Columbia Business School, New York City
Product or service: A Web site that lets visitors post questions and choose from a list of experts willing to answer their queries for a price.
CEO Wayne Thorson previously launched a wireless applications startup, GoDigits. He is a former U.S. Army paratrooper and soldier of the year. ExpertBee.com charges a commission on transactions. It plans to carve a niche by offering answers to more complex questions than other sites typically answer.