It's all there, and at good prices, but brace yourself for the crowds.
What's good there: Toys "R" Us has a wide selection of must-have toys (like TMX Elmo) that are harder to come by at, say, Wal-Mart, where inventories tend to be smaller.
What you're not being told: Long lines and an often-unknowledgeable staff can have you running to mom-and-pop stores for advice and attention.