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Logo-Licious or Lame?
Designers offer their take on recent corporate logo makeovers.
 NEW YORK (FORTUNE) - Over the past three years, a lot of iconic corporate logos have disappeared. Firms from UPS to Visa have colorized, animated and reconfigured their symbols to reflect new products and new ways of doing business.
FORTUNE asked a panel of three veteran corporate logo designers for their take on four high-profile makeovers: Kodak (Research), Intel (Research), Sprint (Research) and AT&T (Research). To find out what Howard Belk of Siegel & Gale, Bill Gardner of Gardner Design, and Jeff Fisher of LogoMotives think, see our Status Symbols gallery. ------------------------ |
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