Logo-Licious or Lame?
Designers offer their take on recent corporate logo makeovers.
By Telis Demos, FORTUNE reporter
February 6, 2006: 4:46 PM EST

NEW YORK (FORTUNE) - Over the past three years, a lot of iconic corporate logos have disappeared.

Firms from UPS to Visa have colorized, animated and reconfigured their symbols to reflect new products and new ways of doing business.

Photo GallerylaunchSee more photos

FORTUNE asked a panel of three veteran corporate logo designers for their take on four high-profile makeovers: Kodak (Research), Intel (Research), Sprint (Research) and AT&T (Research).

To find out what Howard Belk of Siegel & Gale, Bill Gardner of Gardner Design, and Jeff Fisher of LogoMotives think, see our Status Symbols gallery.

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2012 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2012 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2012. All rights reserved. Most stock quote data provided by BATS.
© 2012 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy. Ad choices .