Coffee flows free at Starbucks today
'National Coffee Break' will serve an estimated 500,000 free cups of java at stores nationwide.

NEW YORK (CNNMoney.com) - Starbucks is serving free coffee at over 7,500 U.S. locations Wednesday in its first-ever "National Coffee Break."

The company estimates that it will serve more than 500,000 cups during the event, which runs from 10 a.m. to noon across various time zones on Wednesday.

In some cases, Starbucks partners will deliver coffee to those who can't reach stores using insulated coffee backpacks.

The company will also offer certified coffee experts at some stores, and the event corresponds with the Starbucks' launch of coffee-making equipment sales.

More than 70 percent of Americans take at least one coffee break per day, according to the company.

Shares of Starbucks (up $0.21 to $36.46, Research) rose 0.2 percent on the Nasdaq Wednesday.

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.