Server farm goes solar

A data storage company generates all its own power using solar panels.

By Todd Woody, Business 2.0 Magazine

(Business 2.0 Magazine) -- Massive data centers are vital to the economy. They are also notorious power hogs. If their numbers keep growing at the expected rate, the United States alone will need nearly a dozen new power plants by 2011 just to keep the data flowing, according to the Environmental Protection Agency.

That's why a small server-farm company called AISO.net (for "affordable Internet services online") has gone completely off the grid. Located 80 miles southeast of Los Angeles in the desert hamlet of Romoland, AISO.net has flanked its 2,000-square-foot building with two banks of ground-mounted solar panels, which generate 12 kilowatts of electricity. Batteries store the juice for nighttime operation.

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Bright idea: Nail runs his Web hosting service on 12 kilowatts of carbon-free electricity.

To slash energy consumption, AISO.net switched from 120 individual servers to four IBM blades running virtualization software that lets one computer do the work of multiple machines. The cooling system cranks up for only about 10 minutes an hour, and when the outside temperature drops to 60 degrees, air is sucked into the building to cool the servers. Solar tubes built into the roof illuminate the facility's interior.

The service is attracting plenty of eco-conscious clients. Al Gore's Live Earth concerts were webcast on AISO.net's servers in July. And San Diego startup GreenestHost is reselling AISO.net's services to mom-and-pop website operators who want to go carbon-neutral. "Small data centers could easily start to adapt and make changes like this," says AISO.net co-founder Phil Nail, who claims the project cost about $100,000.

His monthly electric bills, once as high as $3,000, have dropped to zero. Larger data centers can't match that. But Sun Microsystems (Charts, Fortune 500) did recently slash power consumption 61 percent by consolidating its Silicon Valley servers into a single state-of-the-art facility. And IBM (Charts, Fortune 500) BladeCenter VP Alex Yost sees growing demand for energy-efficient servers like the ones AISO.net uses. "It's an enormous economic opportunity," he says.  Top of page

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.