FORTUNE Small Business:

How do I start blogging?

...and how can I keep people coming to my blog?

By David Rippe
Founder, Celestia International

(FSB Online) -- Dear FSB: I run a newly established home-based travel agency. What is the best way for a small business owner to get started blogging?

- Judy Blount, referring travel agent, Escapes N Travel, Lanett, Ala.

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Dear Judy: There are a number of good blog software applications that are popular with small businesses. Two that I like are TypePad (typepad.com) and eblogger (eblogger.com). You can get information from their websites about how your blog would look if you used their software. It may be worthwhile to sign up for a short trial so you can see which one you like best.

I founded a strategic marketing communciations firm. One of the services we provide is helping our clients improve their web presence and traffic. To keep visitors coming to your blog, you will need to feed it frequently. It is important to think about what you will publish there before you launch it, so you can prepare some materials ahead of time and keep the site fresh. You also need to budget time for this. If it isn't interesting and current, no one will show up to read it. Top of page

Calling all seasoned Bloggers: Talk back here!

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.