Secrets of success for online brand-building

Advice from the experts on using review sites to your advantage

Subscribe to Top Stories
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)

tripadvisor.03.jpg

(FORTUNE Small Business) -- Tips for managing your rep:

*Go online often. Read every review posted about your business.

*Address legitimate complaints. Fix what needs fixing.

*Thank your clients who post positive reviews. They may be your best word-of-mouth advertising.

*Respond to every negative review, either offline or in a public posting.

*Invite unhappy customers to give you a second chance. Attempt to convert them into satisfied clients.

*Contact website administrators about removing reviews that have no basis in fact.

*Sign up with an online "clipping" service like Google (GOOG, Fortune 500) Alerts that will alert you every time your business is mentioned in a new posting.

*Don't be afraid to encourage every customer to post a review.

*Register with each review website and fill out your business profile. Add links to your website, and photos if possible.  To top of page

How do you keep your reputation intact? Talk back on our forum.

Extreme Customer Service: Fortune Small Business's package of tips on damage control, innovative service ideas, and when it pays to swallow your pride.
Photo Galleries
Awesome car options for first-time buyers There are lots of good options for millennials shopping for their first car. These models might not be the most popular, but they're worth considering. More
6 surprising things for sale on Taobao Consumers can buy just about anything and get it shipped to their door from Alibaba's Taobao, China's most popular online shopping platform. More
Most notorious recalls ever It's not just automakers that issue massive recalls. From lawn darts to Pokemon balls, plenty of other consumer products have been deemed dangerous, or worse, deadly. More
ad
frame>