Secrets of success for online brand-building
Advice from the experts on using review sites to your advantage
(FORTUNE Small Business) -- Tips for managing your rep:
*Go online often. Read every review posted about your business.
*Address legitimate complaints. Fix what needs fixing.
*Thank your clients who post positive reviews. They may be your best word-of-mouth advertising.
*Respond to every negative review, either offline or in a public posting.
*Invite unhappy customers to give you a second chance. Attempt to convert them into satisfied clients.
*Contact website administrators about removing reviews that have no basis in fact.
*Don't be afraid to encourage every customer to post a review.