A legal crusade against Ladies' Night
A Denver activist is challenging the discriminatory promotion - and winning.
(FORTUNE Small Business) -- Gentlemen, Steve Horner has your back, protecting you from what he calls the "feminist-Marxist" conspiracy that promotes ladies' nights in bars.
You might chuckle - unless, of course, you own such an establishment. Horner, 60, a divorced father of two and a former small-business owner turned author, has spent the past 18 months filing civil rights complaints against Denver bars and clubs that offer ladies' night discounts.
And he's been winning: The Colorado Civil Rights Commission issued a resolution discouraging - if not banning - the promotions, and in two cases a judge awarded Horner $182 and $141.
Still, Denver's entrepreneurs are proving to be endlessly adaptive. Horner's first victim, Proof Niteclub, launched Lipstick Thursdays, where appropriately war-painted men got the same discounts as their sisters.
"That seems like a clever solution to do exactly what bar owners want to do without doing something that would be found illegal," says Northwestern University law professor Kimberly Yuracko.click here.