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Living with global warming
My panel, concluded earlier this morning, was a too-fast romp through some real, practical things we all can do to reduce global warming. I already published a preview earlier this week on what some businesses are doing about global warming. The big theme from today's panel was carbon neutrality - the concept that every person, government and business can be carbon neutral by making sure that for every action contributing carbon dioxide to the atmosphere there is an offsetting reaction to neutralize it. My takeaway: If you want to be carbon neutral you literally can write a check to purchase offsets to your own waste. It sounds a little kooky, but this is totally worth exploring. We filled up an imaginary white board of ideas during this panel. Watch Fortune.com for an entire Plugged In column from me on the subject.
It's great to be able to write a check to offset carbon emissions, but this should do little to offset guilty conscience emissions. Let's not forget that we need to reduce consumption. Americans are the biggest consumers on the planet - consumers of fossil fuels, food, plastics, and products in general. When will Americans finally get the message? Will it take $100 barrel oil? There is one group of Americans who will probably get this message first and best - our children. Let's not leave them a world that is too far gone to save. The most important "green" thing we can do is to teach our children about saving the planet, and acting as role models for them.
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