Name: Bill Klingelsmith
Title: Talent specialist
Tenure: 19 years
Best benefit: Rather than rely on HR, Quad launched a new program, appointing vets like Klingelsmith to help hold on to workers in their markets.

"You can be the best quarterback in the NFL, but you still won't win many games if you have to throw to a different wide receiver every week," says Bill Klingelsmith, a "talent specialist" at the QuadGraphics' printing plant in Martinsburg, Va. In mid-2005, Quad realized that what entices employees to stick around in one location might not work elsewhere. So it appointed veteran employees like Klingelsmith to figure out ways to retain its own workers. One of the first things Klingelsmith did was to call people who had left to ask them why. Though he couldn't fix one big complaint (rising home prices), the second was a surprise: Ex-employees said they hadn't gotten enough training and had quit in frustration. Quad stepped up its training efforts, and Klingelsmith says, "We haven't heard that complaint from anybody in eight or nine months."

Of course, hiring the right people is the surest way to beat turnover, and while studying the parking lot one day, it dawned on him that "our employees like to work on their cars." So he's started handing out his card at car shows and NASCAR races. Since he became a talent specialist, turnover at his plant has dropped 30 percent.

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