RM Auctions
The truly valuable collector car possesses three key components: A story, a history, and one-off custom coachwork. This imperious and elegant Duesenberg SJ Town Cabriolet epitomizes these points.
It was designed and built especially for Ethel Mars, the Mars Candy Company heiress. Mars commissioned the car, only one of 36 factory supercharged Duesenbergs ever built, and spent an astounding $20,000 for it. It appeared on the cover of the November, 1936 Time magazine, with the caption: "The costliest car in the United States is Duesenberg, a Cord product."
