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Ford's brand makeover

Focusing on the basics, Ford looks to out-Toyota Toyota in the American marketplace. Here's a look at the how it's shifting its brands.

By By Peter Valdes-Dapena, CNNMoney.com staff writer

Ford's demographic fine-tuning

How Ford uses model customers to design its products. (more)

Brand Rx for Chrysler

With a few improvements, Chrysler can win back American car buyers. But it still has a few kinks to work out. Here's a look at the carmaker's hits and misses. (more)

GM's plan to outmaneuver Toyota

How General Motors will use its eight U.S. brands to to attack and outflank competitors and take back market share. (more)

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