CNNMoney.com
Companies Economy International Corrections Pre-market Trading After-hours Trading Winners/Losers/Actives Bonds Currencies Commodities World Markets Money Magazine Real Estate Taxes Jobs Ask the Expert Money 101 Autos Mutual Funds The Help Desk Loan Center Best Places to Live Ask the Expert Ultimate Guide to Retirement Retirement Calculators Best Funds Best Places to Retire Fortune Brainstorm Tech Apple 2.0 Blog Big Tech Blog Sectors and Stocks Tech Talk Resource Guide Small Business Makeovers Questions & Answers Small Business Video 100 Best Places to Launch FSB 100 Fortune Small Business Fortune 500 Brainstorm Tech Investing Management C-Suite Rankings Main Create Portfolio Edit Portfolio Create Alerts Edit Alerts

GM's plan to outmaneuver Toyota

How General Motors will use its eight U.S. brands to to attack and outflank competitors and take back market share.

Job: Bring
Pontiac G8
Pontiac
Job: Bring "car guys" back to GM
Pontiac is supposed to be General Motors' "Excitement division," an idea that goes back the the 1950s when GM first decided that a "performance" image could save Pontiac from extinction. It was the Pontiac GTO muscle car of the 1960s that finally cemented the connection in America's car consciousness.

Sadly, two of Pontiac's recent introductions, the G6 and G5, offer about as much excitement as a nice walk in the park. The G5 compact is nothing more than a rebadged Chevrolet Cobalt, and not even a Cobalt SS. From the outside, the G5 and G6 are as eye-catching as a pair of styrofoam cups, small and medium.

The Pontiac Solstice, a two-seat convertible sports car, offers some of the promised thrills. In its performance-oriented GXP trim, it's even a viable competitor to a car like the Mazda Miata. A hard to wrangle top and cheap, scratchy interior materials are serious drawbacks, but it is, indeed, exciting.

To really see where Pontiac is headed, you need to rewind a little to the most recent GTO. It was a quick and dirty solution to Pontiac's critical excitement deficit. GM sent Corvette engines to Australia, dropped them into Holden Monaro coupes and slapped on Pontiac grills and taillights for the trip to the States.

Outside, the GTO was as anonymous as any other Pontiac (hood scoops, added for 2005, helped a bit). And it ended up priced a little too high for a two-door Detroit offering. But it was an exciting, fun car that felt like it had more power than it should, the very essence of a "muscle car."

As an added benefit, the interior was also nicer than just about anything else available from GM at the time.

The GTO bowed out last year, but coming soon is the G8. The G8 is a rear-drive four door sedan with an available 6.0-liter V8 and a nice pair of hood scoops. Again, it's based on a Holden product from Australia, where rear-wheel-drive remains popular.

In the future, look for more cooperation between Pontiac and Holden, which is taking the lead for GM in developing rear-wheel-drive engineering for vehicles around the world.

GM won't say for sure, but all Pontiacs are likely to be rear-wheel-drive in the future. Expect a more grown-up feel, too. The new Pontiac won't be all about "boy toys." GM wants sophisticated performance cars adults won't be embarrassed to drive.

Last updated December 31 2007: 7:45 AM ET

Rebuilding

GMC

Pontiac

Hummer

Chevrolet

Buick

Cadillac

Saab

Saturn
Jeep gets back in uniform Decades after the last Jeep saw military service, Chrysler unveils a Wrangler that's ready to enlist. (more)
Tagged: 10 cars with bad reputations Hagerty Insurance asked its customers, mostly car collectors, to name the "Most questionable cars" of all time. These are the top vote-getters. (more)
Toyota Prius just keeps on going Four years since its last redesign, there's more competition on the market, but the hybrid car is still a hit. (more)
© 2009 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy
Copyright © 2009 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.