50 years of Toyota in the U.S.

On October 31, 1957, Toyota officially opened for business in the United States. The American auto business hasn't been the same since.

Prius
2000
Prius
In 2000, Toyota introduced two all-new vehicles to the U.S. market. One was the Toyota Prius hybrid car. The other was the Toyota Sequoia full-sized SUV.

Fortunately for Toyota, it is the Prius for which the company is now best known. It's not surprising, since the Sequoia was an entry into a well-covered field. But the Prius was something much newer.

Honda had already brought its Insight hybrid to the United States. But the Prius was more promising and practical. And the redesigned 2004 model was even better, winning Motor Trend's "Car of the Year" as well as a slew of other awards.

The Prius has proved to be more than a fad. With increased production for the U.S. market, it has become the company's third best-selling car here after the Camry and Corolla.


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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.