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 A 420-hp V-8 lurks under a handcrafted exterior.
Brand building I have to applaud Audi: Every once in a while a car company goes against its own value and volume logic for the greater good of the brand. In other words, it produces an icon vehicle that will put it on the high-end map. Achieving a successful halo car takes enormous R&D commitment, a staggeringly great design and blood-pumping performance.
|  With Quincy Jones riding shotgun, Fortune's Sue Callaway straps in - and takes the sinister, sexy, $8 million Maybach Exelero for a spin. (more) |
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