Misadventures in advertising

For the most part, companies hope that their copious ad spending will boost their image with consumers. These campaigns had the opposite effect.

8 of 12

Taco Bell

The cardboard shell and mysterious meatlike substance are intended as a lighthearted tribute to Mexico and its vibrant cultural heritage

After flopping in a previous run for the border 15 years ago, Taco Bell tries again, opening an outlet in Mexico City. This time the company takes out half-page newspaper ads announcing, "It is a fast-food alternative that does not pretend to be Mexican food."

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Last updated December 18 2007: 12:27 PM ET

The Toronto Blue Jays

The Virginia Tourism Corp.

Iberia Airlines

Intel

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