101 Dumbest Moments in Business

Misadventures in advertising

For the most part, companies hope that their copious ad spending will boost their image with consumers. These campaigns had the opposite effect.

By the Editors of Fortune
Procter & Gamble
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Procter & Gamble
Deep doo-doo
The parents of two Florida toddlers sue Procter & Gamble after they are surprised to find images of their children on packages of Luvs diapers. The parents say they were paid a "nominal fee" at a casting call but were promised an additional payment if the photos were selected.
Last updated December 18 2007: 12:27 PM ET

Procter & Gamble
Cartoon Network
Swiss newspaper
Google
The Toronto Blue Jays
The European Union
Chrysler
Taco Bell
Jessica Simpson
The Virginia Tourism Corp.
Iberia Airlines
Intel
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