5 luxe limited editions

These days carrying a Gucci bag doesn't mean you're unique -- or even special. As luxury has gone mass market, retailers are getting creative and ginning up one-of-a-kind items that recapture exclusivity.

Ballon Bleu de Cartier watch
Ballon Bleu de Cartier watch
$950,000

When Cartier relaunched its less expensive "Love" collection in 2006, the signature gold jewelry garnered mass appeal - and put the premium jeweler on the map with the aspirational mainstream. But Cartier hasn't abandoned its roots: This summer the company also extended its brand on the high end with its newest collection, Ballon Bleu.

The line includes a few one-off pieces such as this diamond-encrusted timepiece set in 18-karat white gold. All told, there are 759 diamonds, totaling 42.7 carats, and one 2.4-carat sapphire on the crown that's hard to miss. Tracking it down is more difficult: The watch is currently traveling among Cartier boutiques around the globe and is slated to hit the U.S. later this fall.

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.