CNNMoney.com
Companies Economy International Corrections Pre-market Trading After-hours Trading Winners/Losers/Actives Bonds Currencies Commodities World Markets Money Magazine Real Estate Taxes Jobs Ask the Expert Money 101 Autos Mutual Funds The Help Desk Loan Center Best Places to Live Ask the Expert Ultimate Guide to Retirement Retirement Calculators Best Funds Best Places to Retire Fortune Brainstorm Tech Apple 2.0 Blog Big Tech Blog Sectors and Stocks Tech Talk Resource Guide Small Business Makeovers Questions & Answers Small Business Video 100 Best Places to Launch FSB 100 Fortune Small Business Fortune 500 Brainstorm Tech Investing Management C-Suite Rankings Main Create Portfolio Edit Portfolio Create Alerts Edit Alerts
3 of 6
BACK NEXT
Pontiac
Pontiac
GM's long maligned Pontiac division is undergoing a genuine brand renaissance but, so far, it's still losing market share compared with last year, according to data from J.D. Power. It's too soon to tell how things will shake out.

Once known, for good reason, as GM's "Excitement Division," Pontiac has, more recently, sold rebadged Chevy cars and SUVs with little added excitement.

But in 2006, Pontiac introduced the Solstice convertible sports car and, this year, it brought out the G8 rear-wheel-drive sedan. The G8, in particular, has been a hit with critics, earning plausible comparisons to much more expensive cars like the BMW 5-series.

To offer more driving feel and fun, Pontiac's plan has been to make all, or nearly all, Pontiac products rear-wheel-drive, which they feel is more exciting than front-wheel-drive. The question now is: With gas prices rising, will GM stick with real excitement for Pontiac or will we see the return of "excitement lite"?

NEXT: Buick

Last updated July 15 2008: 3:25 PM ET
More Galleries
Holiday gifts for the yoga nut These 7 small brands are helping fuel a booming yoga industry. More
Best of the L.A. Auto Show Fuel economy is the name of the game in Southern California. More
Are things really getting better? Last quarter, the economy grew by the largest amount since the summer of 2007, but there are signs that things are still getting worse. More

Special Offer
© 2009 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy
Copyright © 2009 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.