Soccer moms sporting velour tracksuits in malls across America are walking proof that L.A.-based co-founders Pamela Skaist-Levy (left) and Gela Nash-Taylor struck retail gold with Juicy Couture. The casual-chic line turned leisurewear into a luxury item by winning over Hollywood starlets and landing at top stores from Barneys to Henri Bendel.
In 2003, Liz Claiborne bought the brand to tap into its younger demographic, ultimately paying nearly $230 million in a deal that based part of the purchase price on profits. Last year Juicy's sales came to $500 million, ten times its revenues at acquisition. Photographed in Beverly Hills with pets Violet (left) and Sid NEXT: The Tailors