eBay backlash: 5 sellers who ditched it

EBay's planned fee and feedback changes have sellers threatening an exodus. Here are five sellers who already left before the current fracas, and how they've rebuilt their businesses elsewhere.

RAIA
RAIA
Business: Gurlz Gone Glam Lingerie, in Mount Hood, Ore.
Merchandise: Vintage lingerie and clothing
Date of last eBay sale: Oct. 2007
Where she sells now: eCrater.com

Lingerie merchant Raia thought she'd be celebrating her 10-year anniversary on eBay this month with a set of blowout auction specials. Instead, she's celebrating her decision last year to pull up stakes and actively seek other selling grounds.

EBay's ever-increasing fees and bureaucracy drove her decision to move. Raia (who doesn't use a last name - "I pulled a Cher and stopped using a last name after my divorce," she quips) worked to cushion the impact of her relocation with a marketing blitz. She ran banner and link exchanges with other merchants, joined groups where she could chat and insert links to her store, and submitted to every search engine she could find.

Her income took a hit for the first week she spent away from eBay - a drop Raia attributes to the time she spent setting up her new store on eCrater.com. After it launched, she hustled to make ends meet while rebuilding her core lingerie sales, doing temporary e-commerce jobs like selling miscellaneous items on Craigslist for friends and family.

While eCrater is Raia's main new sales venue, she's actively seeking others and is testing out HiBidder.com, Bidville and iOffer.

"I'm actually thrilled to be a part of building new venues again," she says. "Doing it with and for several sites will eliminate the monopoly situation that sadly came to bite us in the backside."

Last updated February 07 2008: 4:27 PM ET

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.