Davidson, 32, was flipping about nine houses a year at that point, but the subprime lending crisis shut off credit to many would-be customers, and in the first half of 2007 he sold only three properties, for a total of $260,000. "When we lost our buyers, my thought was, We still have property to move!" he explains. "Necessity brought change to our organization."
Davidson noticed that some frustrated home shoppers demonstrated enough cash flow to make payments; they just couldn't get mortgages from frightened traditional lenders. So last August he began offering owner financing. The response was immediate: In September and October, Davidson sold ten houses for a total of $662,500. Sales have continued at that pace, and Davidson typically makes 20% profit on each property.
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