A new business model
Since opening an office in Dubai two years ago, Real Model has seen its annual revenues shoot up from $200,000 to nearly $2 million. The dwindling U.S. market sparked the expansion.
"One market isn't a feasible business model," says CEO Leftwich, pictured here with his wife Nikki, the company's vice president of sales. "You have to be ready when it stops performing."
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