How not to sell abroad

Choice Translating aims to prevent marketing mistranslations, such as these widely reported gaffes.

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Parker Pen
Marketing: The Quink pen "won't leak and embarrass you."

Spanish mistranslation: The Quink pen won't embarazar you - make you pregnant.

By Malika Zouhali-Worrall

NEXT: Toyota
LAST UPDATE: Sep 30 2008 | 11:51 AM ET
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