True obsessions

For some consumers, branding is life. Here are portraits of people who take their favorite products very, very seriously.

1 of 11
BACKNEXT
"Weird Al," wild shoes
Pop music parodist "Weird Al" Yankovic, 49, started wearing Vans shoes back in the early 1980s.
Last updated April 30 2009: 10:47 AM ET
More Galleries
5 biggest share buybacks of 2014 Stock repurchases are booming. These five companies are ready to spend over $79 billion on buybacks. More
10 horrifying corporate mascots McDonald's Happy is part of a long lineage of creatures great and small that shill for products and mortify consumers. Mr. Mucus, anyone? More
5 best cities to launch a career The top spots in the U.S. for new grads to land a job -- and actually enjoy life -- according to financial site WalletHub. More