True obsessions

For some consumers, branding is life. Here are portraits of people who take their favorite products very, very seriously.

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"Weird Al," wild shoes

Pop music parodist "Weird Al" Yankovic, 49, started wearing Vans shoes back in the early 1980s.

By Beth Kowitt. Photographs by Gregg Segal

Last updated April 30 2009: 10:47 AM ET

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