More than 80% of court-ordered judgments are never paid, says Wilson. Her 10-year-old company finds out where debtors bank, work and own property--and gets 20% of its targets to pay up.
She recognizes the value of focusing on the details. "I used to get bored and wanted to do the next great thing. And I still do," Wilson says. "But, the mundane, same-day, in-and-out stuff--if you can find that sexy, that's how you build a business."
Next up: a website that enables debtors to make payments and negotiate settlements online. "An individual will pay more when they're negotiating with a computer than they do negotiating with an individual," Wilson claims. --J.S.
NEXT: Lisa Loscalzo