Norbert Reithofer
Most Admired Top 50 rank: 22
Who he admires: Steve Jobs, Apple
"I respect Steve Jobs a great deal. The whole world held its breath before the iPad was announced. That's brand management at its very best."
NEXT: George Buckley
Most Admired Top 50 rank: 22
Who he admires: Steve Jobs, Apple
"I respect Steve Jobs a great deal. The whole world held its breath before the iPad was announced. That's brand management at its very best."
NEXT: George Buckley
Which companies have the best reputations? Apple tops the list for the third year in a row. Who else made the top 50 this year? More
Admiration from consumers is great, but the true test of respect is approval from the competition. See how 346 top companies rate in 9 key areas. More
California is home to the most corporations on this year's list. See the top-rated firms near you (including interactive maps). More
