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Pay for your "virtual goods" at 7-Eleven
Pay for your
Don't have money to buy "virtual" fuel for your Farmville tractor? Don't worry. 7- Eleven will spot you.

The nation's largest convenience store chain has partnered with alternative payment provider Kwedit to launch a new service that targets online gamers who don't have credit or debit cards to buy "virtual goods."

"The last two years have been the toughest economic environment that anyone has seen," said Raja Doddala, category manager for new business development for 7-Eleven. "Many people have maxed out credit cards, or can't get new ones or just don't want to use one. This is a great opportunity to serve these customers."

The two products are called "Kwedit Direct" and "Kwedit Promise."

Kwedit Promise allows consumers to buy virtual goods in games likes Farmville or FooPets in exchange for a promise to pay later at their nearest 7-Eleven store after printing out a Kwedit slip that serves as a bill.

"If you don't pay, your Kwedit score takes a hit and you eventually lose access to the service," said Doddala.

Kwedit Direct will let you buy real online purchase or service and pay for them in cash at their nearest 7-Eleven. After making a purchase, users print out a slip with a barcode, take it to the store and pay the amount due. "We then make the online payment for you," said Doddala, adding that he hopes Kwedit Direct could eventually be used to pay for digital music purchases or paying cellphone bills.

NEXT: Procter & Gamble's new e-Store
Last updated February 19 2010: 10:32 AM ET
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