Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Even your Chihuahua can tweet

mattel_puppy_tweets.top.jpgMattel's "Puppy Tweets" is expected to hit stores in the fall.By Parija Kavilanz, senior writer


NEW YORK (CNNMoney.com) -- Social networking is going to the dogs.

In its first-ever toy created for the canine community, Mattel is introducing a product called "Puppy Tweets" that meshes the hugely popular Twitter with consumers' love of pets.

Puppy Tweets is a plastic tag with a sound and motion sensor that you attach to your pet's dog collar and connect its USB receiver to your computer. Then you create a Twitter account for your dog and enjoy updates all day from Sparky or whatever its name is on your computer or smartphone.

The tag is set with several pre-recorded tweets that are triggered by the dog's activities. So if he's running around, you might get a tweet that says "I finally caught that tail I've been chasing and...OOUUUCHH!"

If Sparky is napping, he'll tweet "Somedays it feels like my paw is permanently on the snooze button!" If he's making a ruckus, his tweet will let you know that as well, saying"YAHOOOOOOO! Somedays you just gotta get your bark on."

"Puppy Tweets capitalizes on two popular trends - the use of social media and real time communication, as well as peoples' extreme love for their dogs," said Susan Russo, Mattel's director of marketing.

Puppy Tweets is part of the No. 1 toymaker's line-up of new products for 2010 that it showcased to members of the media Thursday ahead of the industry's annual Toy Fair in New York next month.

Jim Silver, a toy industry analyst and editor-in-chief of TimetoPlayMag.com, said he was "curious" about Puppy Tweets when he first saw it.

"I thought that a 5-year-old doesn't know about Twitter," he said. But he said that Mattel is going after an entirely different market and "expanding beyond kids" with Puppy Tweets. "This is a product for adults."

Does it make sense?

Said Silver,"It's a good thing to try especially since no one else has come up with a pet product quite like this."

Puppy Tweets will be available at retailers in the fall, and will carry a suggested retail price of $29.99. To top of page

Search for Jobs

Index Last Change % Change
Dow 17,873.22 44.93 0.25%
Nasdaq 4,933.51 31.74 0.65%
S&P 500 2,099.06 8.96 0.43%
Treasuries 1.85 0.03 1.54%
Data as of 6:47am ET
Company Price Change % Change
Bank of America Corp... 14.88 0.18 1.22%
Coca-Cola Enterprise... 51.55 0.69 1.36%
Baxalta Inc 45.53 -0.17 -0.37%
Apple Inc 100.35 -0.06 -0.06%
Micron Technology In... 12.31 0.36 3.01%
Data as of May 27
Sponsors

Sections

Janet Yellen hinted again Friday that a June or July interest rate hike is a very real possibility. More

The FBI has opened a national security investigation into the hacking of Bangladesh's central bank amid signs that the hack might have come from North Korea. More

The gender pay gap in the labor market is pretty well documented. But the gender gap also exists in the housing market. More