You could either see this as somewhat of a grand gesture or a last-minute "I really didn't know what to get you" kinda gift. Whatever your take is on it, searches for "name a star gift" are up 25% on Google.
Several online businesses are touring this as a "unique" holiday gift that comes complete with a gift box and a chart that shows you your star's exact coordinates.
NEXT: Ugly sweater
Last updated December 14 2010: 1:50 PM ET