10 of 25
10. Products: Organic blue jeans
Products: Organic blue jeans
Myth: My jeans are made of organic cotton so it's okay to buy as many pairs as I want.

Reality: When it comes to wasting water, organic jeans are as bad as regular ones.

Estimates vary, but it takes as much as 2,100 gallons of water to grow enough cotton -- organic or otherwise -- to produce just one pair of jeans, not including the water used to dye and finish the fabric.

Says textile expert Gail Baugh of San Francisco State: "In places where water is a real issue, you have to ask if growing cotton is the best use of resources."

Recycled polyester may be a better bet in terms of preserving resources. Patagonia, for example, sells an R2 jacket, 40% of which is made with polyester of the hand-me-down variety. -- E.F.

NEXT: Energy: Plugged-in appliances
Last updated March 26 2010: 6:04 PM ET
Email | Print | Share  |  RSS
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
More Galleries
8 CEOs who took a pay cut in 2013 Median CEO pay inched up 9% in 2013 to $13.9 million. But not everyone got a bump last year. Here are eight CEOs who missed out. More
10 best convertibles now that spring has sprung It's finally time to put the top down. Here are our 10 favorite rides for the warmer months to come. More
10 best founding teams The most effective co-founders pair vision with fortitude to launch a business. Here are some of the best examples through the years. More
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.