11 of 20
BACKNEXT
Audi jailbreak
Audi jailbreak
Audi, in its fourth consecutive Super Bowl ad, will use tuxedo-clad jailbirds for a gag on the concept of luxury.

Audi says, "Challenging viewers to re-think luxury, the ad will humorously feature a number of elements that recall the heyday of old luxury."

The 60-second spot, called "Release the Hounds," follows two well-dressed inmates as they attempt to break out of a luxury prison.



NEXT: Bridgestone Beaver
Last updated February 04 2011: 9:27 AM ET
More Galleries
What I gave up to save $1 million They may have million dollar-plus nest eggs, but they had to make some big sacrifices along the way to get there. Here's what these four savers did without in order to save seven-figures retirement. More
World's Top Employers for New Grads For an exclusive CNNMoney list, research firm Universum Global surveyed college students around the world to see where they most want to work. More
A cheapskate's guide to tech From ebooks to phone service, here are some tips for living your digital life on the cheap. More

Special Offer
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.