Bridgestone likes to put cute little animals in its Super Bowl ads, to demonstrate that the superior stopping power of its tires can prevent furry fauna from becoming roadkill.
In this ad, Bridgestone says, "A chance encounter on an idyllic woodland road puts one driver's fate squarely in the paws of a very special little beaver. What happens next may change the way you drive forever."
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Last updated February 04 2011: 9:27 AM ET